Focusing on your target audience’s wants and needs seems like an easy objective when you’re developing and implementing a content marketing strategy. But, often, something interesting happens along the way. We end up focusing on the types of content we like, the topics we think are important, and the advertising platforms we frequent. This is understandable, considering how much time and energy we all put into your business.
But when it comes to creating content for your marketing strategy, you can create a deeper connection with your target audience by keeping your focus where it belongs: on addressing your potential customer’s or client’s pain points.
Create a deeper connection with your target audience by focusing on addressing your potential customer’s or client’s pain points.
Don’t Just THINK You Know Your Audience
It doesn’t matter if you’ve built your business from the ground up or have been working in the same industry for multiple years. Chances are, you are confident you know your audience well. And we’re not here to suggest otherwise. Instead, we want to help you learn even more about your current audience and even who else you can target.
Here’s how you can do that:
- Market Research — You can never know too much about your industry. Increasing your knowledge about current and emerging trends will undoubtedly improve how you engage your potential and current customers.
- Surveys — Sometimes the best way to get the information you need is just to ask. Conducting a survey will help you confirm or contradict any theories you have about your target audience.
- Developing a Customer Avatar — Creating a persona for your target audience is an excellent way to put yourself in their shoes. You will be able to imagine how their pain points affect their daily lives and what it would mean to them to have those points solved. Imagine if someone did that for you?
No matter what tactic you take, the more you learn about who you are trying to attract, the more likely you are to create a deep, long-lasting connection.
The Benefits of a Deeper Connection
The benefits of a strong connection with your target audience may seem obvious, but let’s take a closer look at some of the specific benefits:
- Content development is easier — If you have ever produced content to be used for marketing purposes, you know the value of information. The more you know about who you are targeting, the easier it will be to develop content from beginning to end.
- More engagement — Engagement from your target audience should be the goal for every content marketing strategy. Otherwise, what would be the point? Again, the more you know about your target audience the easier it will be to create content they will pay attention to and engage with on the level you are looking for.
- Future opportunities — When you are tuned into the needs and wants of your current and potential customers, you will be able to anticipate new trends. This will allow you to position yourself as a leader in your market and industry, one who is uniquely equipped to handle the needs of your customers.
Creating content is key to any marketing strategy. The more you know about who you are targeting, the greater your chance of success.
And if you need help creating a stronger connection with you current and potential customers, Beacon Marketing has a variety of products and services to help. Schedule a FREE consultation today!