Technology Will Become Even More Prevalent
Technology in marketing is nothing new. What is new is how it is being used. Social media platforms such as Facebook, Twitter, and Instagram have spent years and many millions developing ways for marketers to reach their target audiences better. What will change in 2018 is how sophisticated and savvy individual marketers and companies will use these platforms.
Content Marketing Will Be Even More Important to Relevancy
Quite simply, content marketing consists of all the information you put out to promote your business and the services and/or products you provide. Whether blogs, printed material, online videos, TV or radio ads, email marketing, or digital graphics, it is what you use to brand your organization and attract new customers and retain current ones that will make or break how relevant you remain. In 2018, you will still create each type of content. However, there will be change.
The More Things Change, the More They Stay Same
As outlined above and in other blogs, a lot will change for marketing in 2018. However, what won’t change are the core principles of marketing. At its core, marketing is about letting people outside your organization see how your service and/or product can make their lives better. No matter how you choose to use technology or what content you develop, you will have to ensure you speak to the needs of your target audience. Whatever you do will have to be grounded in a strategy that addresses the pain points of your target audience.
As with anything, the art of marketing is always changing and evolving. To keep pace you must first recognize this fact, then educate yourself, and finally create a plan to put into action what you have learned. Doing so will position your organization for success today and long into the future.