In life, novelist, essayist, playwright and poet James Baldwin is often quoted as saying, “To know where you are going, you must know where you have been.” When it comes to marketing, Beacon Marketing believes that to know where you are going, you must know where you are. Before a business can reach any goals, it is vital to have a clear understanding of where your business and its marketing efforts are at in the present time.
The Destination Sheet* is a product of an onboarding interview in which we ask you a series of questions about your business. The questions include the products or services that are most profitable, the products and services you wish to see grow, your target audience, your primary competitors, your current marketing strategy, and the way you would you like to see your business grow.
The information gathered in the onboarding interview is used to create the Destination Sheet. Outlining the information in this fashion gives us great insight into your business and together we create a list of goals, or Beacons.
See all that you can expect from Beacon Marketing.
*This is part of our FREE evaluation offer valued at $100. Please call for more info.