When marketing your business, it is important to remain on task. Failure to do so can result in lost opportunities, which almost always equals lost revenue. That is why Beacon Marketing developed what we call the Itinerary, a marketing calendar we use to implement the action items outlined in the RoadMap.
What is the Itinerary?
The Itinerary is custom for each client and generally last 6-8 weeks, depending on the specific needs of your business. It outlines the tasks to be completed by the client and the tasks Beacon will complete. Everything is put into a timeline to help you, the client, meet your marketing goals, or Beacons.
Beacon Marketing will help you stay on task to ensure the greatest probability of success in your marketing efforts. Because we view marketing to be on ongoing journey, Beacon will continually work with you to develop Itineraries to help meet the Beacons outlined in the RoadMap, as well as any new Beacons that result out of the growing needs of your business.
Effective use of the Itinerary means there is far less of a chance you will lose out on an opportunity. It helps you keep track of your marketing efforts, which results in a more effective and efficient use of your time and money.
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