Become a Leader

The definition of ?proactive,? as defined in Merriam-Webster?s online dictionary, is ?Acting in anticipation of future problems, needs, or changes.? When it comes to business, the ability to foresee future problems, needs, or changes can help you:


  • Prepare for difficult situations
  • Take advantage of opportunities
  • Be flexible
  • Save time and money
  • Find peace of mind

Being proactive can also help you do something else: become a leader in your industry. Becoming a leader means that others, even competitors, look to you for guidance on everything from pricing to staffing to operations to marketing and branding.

Don?t Follow The Tone–Set It

Many small and medium-sized businesses are so busy that they don?t have the time to be proactive with their marketing efforts. Instead, they react to marketing trends and hope they can benefit somehow. While some may find a bump in revenue, the cost in time, effort, and money often outweighs that increase. Being a follower has its (costly) limitations, and may impact your chance of becoming an industry leader.

So, how can you become more proactive? Here are some tips:

  • Develop a marketing strategy: A marketing strategy gives you a plan of action for your marketing efforts.
  • Speak with your team: Your staff knows your clients and your products and/or services. They can provide you with valuable insight.
  • List your goals: Clearly stating your marketing goals will give you something to guide you through your marketing strategy. Do not forget to share these goals with your team.
  • List any upcoming events: Listing any events you are hosting, participating in, or attending will help you let your clients know how and when they can interact with you in person.
  • Do your homework: Understanding your industry will help you know where it is going and how you can better provide value to your clients. This will further differentiate you from your competitors.
  • Ask for help: Time is short, and your to-do list is long. Do not be afraid to seek help. It also always helps to get an outside perspective.

Becoming proactive is an investment in both time and money, but being reactive can cost even more time and money for far fewer rewards. Make your business stand out as a leader by being proactive in your marketing efforts–you can only reap the benefits.

Call Beacon Marketing to find out how we can help you be more proactive! 505-585-4487