As a small business one of your primary goals is to get the word out about your business. You want to let your potential customers know who you are and what you can do for them.

To do this you have several options:

  • Word of mouth – where you rely on referrals from friends, family, and previous customers
  • Networking – where you connect with other business owners to build a network of referral partners
  • Traditional marketing – where you use older mediums of media such as paper, radio, and television
  • Digital marketing – where you use new mediums of media such as website, social media, and email marketing

All of the above methods of marketing can be viable if you develop a marketing strategy that can generate a reliable stream of leads and ultimately revenue. 

However there is one method of marketing that, in the long-term, will provide you with more favorable results. 

That method is digital marketing. 

Let’s examine why you should consider devoting more resources to your digital marketing efforts. 

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