Marketing your business can be very lonely. Especially if you are a sole proprietor or solopreneur.
We know this from experience.
You often sit at your desk, alone, trying to come up with inspiration on how to promote your products, services, events, or your business in general. If you get stuck coming up with ideas for content or if something technical goes wrong with an app or platform that you use to promote your business there is no one there to help.
That is why when there is a chance to get some help, you should take it. We often see this in the form of seminars, books, or webinars where small business owners can learn more about marketing and other business-related topics.
However, there is one method that might be more effective than anything listed above.
That method is participating in a mastermind.
For those unfamiliar with what a mastermind is, it is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members.
The great thing about a mastermind group is that you are no longer alone. You are able to work with other business professionals who are in the same situation that you are in. Together as a group, you can learn from one another and begin to solve problems.
Let’s look at how you can harness the power of a mastermind group for marketing purposes.
Utilize The Power of Brainstorming
An important part of marketing is content creation. Your marketing content is how you communicate your message to your audience. You would think that ideas for content would just flow like water. It IS your business after all.
As anyone who has had to develop marketing content on a regular basis, this is not the case. Sometimes you sit down with a pen and paper or at your computer and your mind goes blank.
It has happened to us. Plenty of time.
A mastermind alleviates this because you can use the power of brainstorming. In a mastermind the members are there to share ideas, so take advantage of that fact and use them as inspiration.
It is also smart to get ideas from people, especially other business owners, that are outside your organization. They most likely have a different perspective and could provide you with questions or thoughts that you need to address in your marketing content.
Learn From Others
Experience is one of the most effective ways to learn. Doesn’t matter the job or industry, sometimes the best way to learn is to roll up your sleeves and get to work.
However there is another way to learn that can be just as effective, IF you are willing to keep our mind open. That is to learn from the experience of others.
Mastermind groups are generally filled with people in the same role or position as you. This means the people in the group are an excellent source of knowledge. Everyone has a different experience and perspective.
By keeping an open mind you can learn more about yourself and your business. This will inevitably have a positive impact on your marketing efforts.
Marketing your business is sort of like exercising.. It is tough to get started, but once you are done, you are glad you did it.
For personal fitness many people hire personal trainers to help with workout and meal planning. However they are also there to provide accountability.
Small business owners are great at making excuses for not marketing their business. Trust us we have seen them all. In fact we have even used the excuses ourselves. No, being marketers does not prevent us from slacking when it comes to marketing.
The mastermind group can serve like a personal trainer for your marketing efforts. It is much easier to make excuses to yourself than to a group of business owners that you (hopefully) like and respect.
This might be the most important one of all because not only can marketing be a lonely experience. Being a small business owner, entrepreneur, or solopreneur can be very lonely.
The stress and joy of owning a small business is a feeling generally only felt by other small business owners. In a mastermind group you can share some ups and downs with your marketing and business. The group will be there to help support you in the way you need, so long as you are there to reciprocate.
Improve Personal Skills
Working with others is a great way to develop connections that could last a long time. These connections can be strictly business or ones that turn into genuine friendships. Either way, participating in a mastermind group is an excellent way to build your network and gain potential referral partners.
Marketing does not have to be a lonely endeavor. There is help out there in the form of books, seminars, and online resources. As effective as those can be, a mastermind group might be the most effective way you can get the help you need. A mastermind group allows you to work and learn from others, have some outside accountability, and (hopefully) make some friends. If you find yourself stuck and tired of going at it alone, then it might be time to find a mastermind that you can work with.